CALIFORNIA, U.S. - Roger McNamee, a Facebook investor, who made a fortune backing Facebook in the early days, has now compared the tech giant to ‘Nazi propaganda.’
McNamee has said that the website is using the same methods to those employed by propaganda chief Joseph Goebbels.
McNamee further drew similarities to the father of public relations Edward Bernays, who promoted smoking for women.
In an interview with The Telegraph, he said, “They have taken all the techniques of Edward Bernays and Joseph Goebbels, other people from the world of persuasion, all the big ad agencies and they’ve mapped it onto an all-day product with highly personalised information to addict you.”
Further speaking about the problems within the advertising business model, he spoke of the millions of things they could show you, the only things that are picked are the most commercially valuable.
He added that those things will “not make you more intelligent, educated, healthier or more successful,” adding that “we’re all addicts by varying degrees.”
During the interview, he also blamed an American culture which says people are not responsible for their actions, which is affecting their moral compass.
McNamee said, “We have lowered the civil discourse, people have become less civil to each other,” and added that a culture of fear and anger had been created.
He also said that Facebook had “weaponized” the First Amendment to “essentially absolve themselves of responsibility.”
Recently, former president Sean Parker suggested it could be putting children’s mental health at risk and said it exploits vulnerabilities.
Further, Justin Rosenstein, who built a prototype of Facebook’s ‘like’ button, said that the button gives users an addictive thrill whenever they press it.